The marketplace begins at the end of the nose and extends to the edge of the imagination.

This site is about an egg-elegant idea too simple to be wrong and too big to ignore.

“I am the author of 19 books…but book marketing desperately needs some fresh thinking, and in all my years as an author, I have never met anyone with the range of crazy ideas, no few perfectly sensible, than has Peter.”

Henry Mintzberg
Cleghorn Professor of Management Studies
McGill University

Main ABOUT text will be inserted right here.

Uranium + Peaches at The Salk Institute intro and Science & Society After-Play Panel outro
try to to be good at two things
…try to be good at two things…